Everyone knows the little dog next door—JR, a little Jack Russell who thinks he owns the world or at least our little corner of it. He is always yapping and barking. It doesn’t matter the size of any dog or human, this little fearless creature goes after them. Everyone knows JR because he makes the most noise. He is not bigger, but he demands to be noticed.
You have to approach your brand the same way as this little pint-sized dog. You have to demand to be seen and heard. You can’t let being an emerging or small business, non-profit or faith-based organization stop you. It all begins with branding and drawing attention to your brand.
These are some lessons I’ve learned about branding and marketing on less than shoestring budget from JR—the little dog next door.
You have to be fearless. You cannot drawback from doing what you need to do to get your brand out there. You have to do whatever it takes. One of the biggest obstacles is you. Get yourself and the fear out of the way and just do it.
Make some noise! Make a noise loud enough to be heard and seen. Every day you have to do something. You can’t do something one day and nothing the next. Devise a plan of action and stick to it. You can have the best product or service, but if no one knows it is like not having anything at all.
Look at me! Demand to be seen and heard. Networking is key. You have to network both in-person and online. You can’t just assume people are going to come. You have to make them come by making your presence known. When you go to an event, introduce yourself. Don’t just hang out with the person you came with or cozy up to people you already know. Be bold and daring. Determine that you are going to meet at least three new people at every event. Follow up with them. It’s no difference online. Get to know people. Introduce yourself, begin a conversation and continue to nurture those alliances. Regurgitate others content, if it is nothing but to like, share and make comments. Your goal is to make sure people notice your brand. What better way than to help them promote theirs.
That ain’t nothing! You have to be fearless in tackling the big things. Your confidence increases by doing what you need to do every day. Even if you lack confidence in yourself, have confidence in your brand. If you don’t, you will never get noticed. Don’t be afraid to approach people and companies that can help you with your brand, regardless of their size.
Scout out the competition. Scout out your competition, size them up and plan accordingly. Don’t become so consumed with what others are doing that it causes you to do nothing. You want to know what your competitors are doing to know how you want to position your brand. Your goal is to make sure even your competitors notices you, and even more they respect you.
Be relentless! Don’t allow anything to prevent you from doing what is necessary. If you are not relentless in doing what you need to do, you will fade into the background. That is never your goal. Yes, it does take a lot of work. Is it worth it? You bet! Regardless of where you are and what platform you are using, you are always promoting your brand. You are your brand’s number one promoter and motivator.
So what if you’re small! Size has nothing to do with it. It doesn’t take a lot of money, just ingenuity. There are lots of low-cost to no cost services and products. I’ve uncovered myriad ways for your brand to look professional and polished; not to mention all of the ways to get noticed without spending one penny.
I know if JR the little dog next door can make his presence known, you can too. All it takes is some time, effort, confidence and ingenuity. Before you know it you will be branding and marketing like a pro. Yes, on less than a shoestring budget.