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Lace Them Up! Get Out There!

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You can run, but you can no longer hide. Regardless if you are a business, faith-based, community-based or individual, if you don’t have an online presence you are missing the mark. Your online presence is even more critical now than ever before with  3.7 billion consumers using the Internet as a resource for information. Some even say it is their primary resource. They live or die by what they read or hear on the Internet.

If you have not included it into your marketing strategy or you are still on the sidelines afraid to lace up shoes and get in, you are already far behind the game. The evolution of online marketing and having an online presence is only increasing moment-by-moment. If you want to play, lace up those shoes and get into the game.

One of my sisters is petrified of the Internet. Her shoes are still unlaced…actually she hasn’t even put the shoestrings in yet. It is almost comical how she feels that it has this supernatural power over her. Many of you feel the same way. Don’t be afraid of it.

Truly it is not big as you, but it definitely can help you be big. The beauty of it all is that it doesn’t have to cost you an enormous amount of money, in some instances you don’t have to spend a dime, just your time.

Here’s some tidbits I want to share with you on branding and marketing on less than a shoestring budget…

  1. Post consistently. Be careful not to be overbearing. You must be consistent with posting. You can’t do it today and then wait a month, week or a few days and do it again. Your goal is to build up a following. You need evangelists to carry your message far and wide. Be consistent so your evangelists can help you spread the message. Create a schedule incorporating each of your social media platforms in leveraging your content.
  2. Target your posts. Every post should be targeted to your target audience on all the social media platforms you use like Facebook, Google Plus, Twitter, LinkedIn, Instagram and Pinterest. If you don’t know who your target audience is, you need to take some time and figure it out. It is useless posting and you don’t know who you are trying to reach. If you don’t know how, seek assistance to help you with your market segmentation.
  3. Manage your posts. Tools like Hootsuite and Buffer can help you manage your content and share even when you are busy, for little to no cost. You can set it up with scheduled posts to each of your social media platforms all in one swoop. Your content can post immediately, or you can schedule it as far as six months in advance. You want to work smarter and not harder. As you grow, you may want to invest in expanding those services. Each of them offers free usage with limited capabilities. That can be enough for you in the beginning. I’ve come to realize that it takes ingenuity, courage, confidence and just plain ole get to it-ness for you to be successful.
  4. It’s in the mix. No one will stay engaged to anything if they get the same boring thing every time. Mix it up. With YouTube, Periscope, Facebook Live and more, you don’t have to put the same content out there every time. Learn how to repurpose your content from a blog post, to an email, to a podcast, to a Periscope or Facebook Live stream and more. Your content should not just be words, but pictures, videos etc. Be creative with your posting, but make sure your graphics are high quality and aesthetically appealing. You don’t want to look amateurish; and you don’t have to look amateurish. There are enough sites out there like Canva and Fiverr where you don’t have to unless you want to, or you’re just too lazy and don’t care.
  5. Consider the source. You are only one source, but there are myriad sources to draw from. Include your content, others’ content, business related posts, quotes and other topics to capture the attention of your audience. You have to cultivate relationships with others and share their information. It is a quid pro quo hook-up. You help them and they will help you. You can only reach so many people, but with the help of others you can reach even more and help them do the same.
  6. Be creative…show off your personality. People get bored with just seeing stuff about your business, let your personality burst forth. Humanize yourself. Give insight into who you are and your brand. Because you are your brand. Act like a 2-year old! Have fun with it while providing invaluable information that keeps them coming back, becoming an evangelist for you and even more, become a loyal and committed consumer for your product or service.

Got it! Don’t trip over your shoe laces any more. Lace them up. Get out there and brand and market on a shoestring budget with little to no money.

Lace them up, but with little to no money. Take advantage of our complimentary coaching session to learn about strategies to brand and market on less than a shoestring budget. We’ll devise a unique program just for you and your brand. Sign up now! 

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Monday Works! If You Work It! Marketplace Meditations PicSpire | Jacqui Showers

Monday works! Your success is contingent upon how well Monday works for you. What you do today, Monday, will determine the outcome of your week. Those valuable minutes when you stop and plan out your week will make Monday work for you the rest of the week.

Transforming your disposition from it’s Monday again, to excitement makes all the difference in the world. You won’t spend all your time waiting for Friday, when you can rejoice in knowing that Monday is the beginning in making Friday successful.

Monday works! If you work it. That success transcend to the rest of the week.

 

 

Tackle Your Day! Showers’ Blessing Picspire | Jacqui Showers

I woke up fired up and ready to tackle the world. How about you? #showersblessing #jacquishowers #IDECIDED #themeplace #ohbreakout

Still Breathing! Showers’ Blessing Picspire | Jacqui Showers

Hold the palm of your hand in front of your mouth. Now breath into your hand. The breath of air that emanates from you indicates that you have the potential to excel. One thing about the breath that saturates your body is that there are no limitations on what you can do. Limitations are placed on you by you or inflicted on you by others. However, God has provided you with unlimited potential to succeed. Every second as you breathe, it echoes the greatness inside of you yet to be unleashed.

If you’re still breathing, then you still have the capacity to achieve phenomenal feats. Breathe in. Breathe out. Excel in every endeavor. #showersblessing #jacquishowers #IDECIDED #themeplace #ohbreakout

 

 

 

Celebrate Memorial Day! | Showers’ Blessing Inspires

Our patriotism for those who fight and sacrifice so much, even their lives, for us is grossly under celebrated. Not long ago, I remember the patriotism of America for those who had given their lives. Flags hung from houses as we were proud Americans honoring our war dead. In school, we learned the battle and celebratory songs in celebration of our country and those who gallantly served this country with honor and dignity. We recited the Pledge of Allegiance with pride knowing it united us not just as a nation, but as a country committed to God.

Today, most of our children don’t know those songs because of cuts from our music departments and we don’t sing them at home as we once did. Most them don’t know the Pledge of Allegiance because God’s name is mentioned. We are more concerned about offending, than uniting in a nationwide commitment to our country and our freedom.

Many are not sure why we celebrate Memorial Day and just find joy in having another day off work. It is a time for us to celebrate our war dead. These are the women and men who unselfishly gave of themselves and sacrificed the ultimate in battle, their lives, so we can have the right to life, liberty and the pursuit of happiness. They exhibited the greatest love by dying for us to be free.

Join me this Memorial Day to celebrate the millions of women and men who died so we can enjoy freedoms unlike any other nation. Pray for the strength of their families who lost their loved ones, some during battle and others later with lingering wounds acquired during battle.

Let us join together with pride knowing that their efforts and sacrifice were not in vain and will never be forgotten. We salute each of them throughout the history of America for their bravery, their courage and their sacrifice for us to be one nation under God, indivisible, with liberty and justice for all.

Celebrate those who died for us! Celebrate Memorial Day!

 

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It’s Friday! Leap for Joy! Showers’ Blessing Picspire | Jacqui Showers

Joy can be experienced in a moment’s notice and especially when you’ve had a long week. Leap for joy! It’s Friday! Not only that, but you have four days to relax, refresh and become invigorated for another successful week. Now just leap! Enjoy Friday, Saturday, Sunday and the special holiday gift of Monday! #showersblessing #jacquishowers #IDECIDED #themeplace #ohbreakout

Celebrate Our Mother’s Legacy | Showers’ Blessing Inspires

Every May I celebrate life! I celebrate my mother and the legacy of her life. This year would have been my mother’s 100th birthday. Even though she has since left the earth realm almost 20 years ago, I continue to celebrate her life and thank God in His infinite wisdom I was born as her 10th child. Or in the words of my mother, “I am her baby and will always be her baby.” In this week, I celebrate both her life and my life.

A few years ago one of my grand-niece’s mother celebrated my mother’s life in a prayer. She extolled my mother’s life because of her offspring. She never had a chance to meet her, but because of what she instilled in her children this young woman was reaping the benefits of my mother’s legacy.

I remember reading some notes from one of my mother’s notebooks where she had written a plea to the Lord, “Please let my life count.” When I read the plea it brought me to tears. All I could think about was how much her life did count and was continuing to count with each life that our lives touched. Naturally as this young woman prayed and thanked God for my mother’s life, it took me back to that plea. I was overcome with emotion.

Although my mother had been gone from the earth realm for more than a decade she continued to touch and inspire others. Oftentimes we are so consumed with the here and now we lose sight of the fact that one day we are all going to leave this earth. Our entrance from the wombs of our mothers is the first step as we journey towards the distance horizon of the day we leave this earth.

All that we accomplish from the day we were born to the day we leave here should have some impact on someone else’s life. Oftentimes we find ourselves stagnated because we don’t fully comprehend that when we pour into someone else, where they travel and all the lives they touch we impact as well. Wow! Each one does truly reach one.

More than any of my other siblings I have my mother’s physical features and often peer into the mirror and it is as though her reflection is gazing back at me. Each of us has some parts of who she was and this is not just limited to the physical. All of us have the same compassion and love for others as my mother did and extend ourselves to nurture and help others along the way.

So it is with mothers. They instill so much in each of us. Along the way others are blessed by our mother’s, regardless if they are alive or not. Continuing our mothers’ legacy keeps them alive.

Today, celebrate your mother’s life and all that she poured into you. Regardless if your mother is still living or not, you are the most precious of her legacies. Make your mother’s life count by spreading the love and compassion she gave you, not just to your children but to others as well. That is how you keep your mother’s legacy alive. That is how I keep my Mother’s legacy alive.

Happy Mother’s Day

 

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PRAYER FOR SUCCESS Apr 18

PFS-Apr-18-17Father, Bless me to garner insight from those in authority. Provide me with wisdom to learn from their inefficiencies as what not to do, as much as I learn from their efficiencies as what to do. Bless both the negative and the positive to be a catalyst for my success, because there is always a valuable lesson to be learned from both. Amen. #showersblessing #prayersforsuccess

 

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PRAYER FOR SUCCESS April 13

PFS-4-13-17Father, Your Son was faithful in life, death and the resurrection. Bless me to exercise that same faithfulness with confidence that You are faithful to perform and finish the work in me. Regardless of the bitter sweetness of the cup, I will remain faithful to the assignment until my purpose is finished and You are glorified. Amen. #showersblessing #prayersforsuccess 

 

 

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10 Dr. Martin Luther King Jr. Quotes to Do the Right Thing | Showers’ Blessing Picspire | Jacqui Showers

Today we celebrate Dr. Martin Luther King Jr., who was committed to live out his purpose in service to humankind without fear of the consequences to his own life. As you kick-off your week in celebration of Dr. King’s life and legacy, be committed to rise above yourself in truly living out your dream of service to others by doing what is right regardless of its political, social or cultural consequences. These are 10 quotes by Dr. King to help you through your journey.

  1. “You may be 38 years old, as I happen to be. And one day, some great opportunity stands before you and calls you to stand up for some great principle, some great issue, some great cause. And you refuse to do it because you are afraid…. You refuse to do it because you want to live longer…. You’re afraid that you will lose your job, or you are afraid that you will be criticized or that you will lose your popularity, or you’re afraid that somebody will stab you, or shoot at you or bomb your house; so you refuse to take the stand. Well, you may go on and live until you are 90, but you’re just as dead at 38 as you would be at 90. And the cessation of breathing in your life is but the belated announcement of an earlier death of the spirit.”
  2. “The time is always right to do the right thing”
  3. “On some positions, cowardice asks the question, is it expedient? And then expedience comes along and asks the question, is it politic? Vanity asks the question, is it popular? Conscience asks the question, is it right? There comes a time when one must take the position that is neither safe nor politic nor popular, but he must do it because conscience tells him it is right.”
  4. “Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.”
  5. “The first question which the priest and the Levite asked was: ‘If I stop to help this man, what will happen to me?’ But…the good Samaritan reversed the question: ‘If I do not stop to help this man, what will happen to him?”
  6. “An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”
  7. “Not everybody can be famous but everybody can be great, because greatness is determined by service.”
  8. “The question is not if we will be extremists, but what kind of extremists we will be. The nation and the world are in dire need of creative extremists.”
  9. “Use me, God. Show me how to take who I am, who I want to be, and what I can do, and use it for a purpose greater than myself.”
  10. “The end of life is not to be happy, nor to achieve pleasure and avoid pain, but to do the will of God, come what may.

#MartinLutherKingJrDay #dotherightthing #showersblessing

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